As the story goes…… “in 1889 two brothers, Édouard Michelin and André Michelin, ran a rubber factory in Clermont-Ferrand, France. One day, a cyclist whose pneumatic tire needed repair turned up at the factory. The tire was glued to the rim, and it took over three hours to remove and repair the tire, which then needed to be left overnight to dry. The next day, Édouard Michelin took the repaired bicycle into the factory yard to test. After only a few hundred metres, the tire failed. Despite the setback, Édouard was enthusiastic about the pneumatic tire, and he and his brother worked on creating their own version, one that did not need to be glued to the rim. Michelin was incorporated on 28 May 1889. In 1891 Michelin took out its first patent for a removable pneumatic tire which was used by Charles Terront to win the world’s first long distance cycle race, the 1891 Paris–Brest–Paris” (read more here)
Thanks to persistence and hardwork (and creativity too), we now have a famous name in the world of tyres. As for the mascot shown…yes, his name is Bibendum…but we usually call him the Michelin Man 🙂